Graphic design is an artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message.
It's the art and practice of combining text, images, and ideas to communicate messages effectively.
There are many ways to define graphic design, but here is an attempt at the best, most comprehensive definition:
Key elements of graphic design
- Visual communication and messaging through typography, photos, illustrations, colors, shapes, etc.
- Problem-solving - finding creative ways to communicate and meet client goals
- Understanding audience and users - designing for accessibility, usability, aesthetics
- Visual identity - logos, branding, consistency
- Layouts - print, web, mobile, packaging, environmental
- Tools and technology - physical and digital
What graphic designers do
Graphic designers:
- Create visual concepts and layouts for various media like print, web, mobile devices, packaging, etc.
- Combine text, images, color, shapes to effectively communicate ideas and messages
- Develop logos, branding, and visual identities for companies and products
- Design marketing and advertising materials like brochures, billboards, posters, website graphics
- Produce graphics and layouts for publications like magazines, newspapers, books
- Design packaging, signage, displays, and environmental graphics
- Use tools like Adobe Creative Suite, sketching, physical prototyping
- Follow best practices for accessibility, usability, and user experience
The Takeaway
Graphic design is the profession and discipline of visual communication and problem-solving through the use of:
- Typography
- Images
- Color
- Layout
Graphic designers focus on the aesthetics, functionality, accessibility, and messaging of the designs they create.
The goal is to make meaningful connections with audiences through effective visuals.
And to solve clients' communication challenges in fresh, creative ways.
