The Calculated Creative

Proactively Attracting Clients Without Pressure

With this approach, you can build a steady pipeline of business without being perceived as pushy or salesy.

Selling your services effectively requires finding a balance between:

1. Being proactive
2. Not coming across as too pushy

Here are some tips on promoting your services while still building authentic relationships:

Don't be afraid to put yourself out there

  • Create an online presence through a two-pronged approach: a website, and social media profiles. A website allows you to go in-depth on your services, previous work and testimonials. While social profiles get your name and skills circulating to a broader audience.
  • If you stumble across content you enjoy online, reach out and message the people involved to show your appreciation. These are often easy opportunities to present yourself as a human and begin to build both familiarity and trust with potential clients.

Focus on providing value rather than making sales

  • Maintain a feed of useful content on social media that educates people on your area of expertise. Position yourself as a helpful resource versus a salesperson.
  • Offer free samples, consultations or trials to showcase what you can deliver. If you're confident in your abilities, giving a small taste can entice clients better than any sales pitch.

Have conversations, not sales pitches

  • Get to know potential clients as people before ever promoting your services. Asking about their career, business, challenges, goals etc helps form a relationship so they see you as someone who understands their needs.
  • In initial conversations, ask questions to understand pain points versus launching into a sales pitch. Listen first, then tailor your solution to what they share rather than generic marketing speak.

Don't take silence as rejection

  • Understand that people are busy and most clients need multiple touch points before buying services. Follow up and check in periodically, but don't perceive lack of response as a definite "no".
  • Continue nurturing leads through social content and ongoing conversations via direct messages. Use these channels to provide value so when they are ready to buy, you are top of mind.

The Takeaway

The key is balancing active promotion with patience and restraint.

Put yourself and your expertise out there consistently, focus on value over sales, nurture authentic relationships over time, and don't take non-responses personally.

With this approach, you can build a steady pipeline of business without being perceived as pushy or salesy.


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