Graphic design is an integral element of visual communication in the modern world.
An effective graphic design is able to quickly convey information and draw attention in a visually appealing way.
By following some key best practices, you can create professional graphic designs for all needs and applications.
Use Color Thoughtfully and Strategically
Color is one of the most powerful tools in graphic design. When used effectively, color can attract attention, communicate brand identity, establish visual hierarchy and convey emotion or meaning. Here are some tips for working with color:
- Choose a primary color palette of 2-3 colors that aligns with your brand or theme. Using a consistent set of colors will create cohesion across your design.
- Use brighter, bolder colors to highlight the most important elements that you want viewers to notice first. Black, white and gray serve as excellent background colors.
- Avoid color combinations that clash or vibrate for a jarring, amateur look. Refer to a color wheel when selecting shades to ensure you pick colors that complement each other.
- Consider color psychology and cultural associations when selecting hues. For example, red commands attention, green signifies growth, and blue conveys trust.
Thoughtful use of color is what takes graphic design from average to exceptional. Pay close attention to your color choices to create maximum visual impact.
Establish a Strong Visual Hierarchy
A strong visual hierarchy allows viewers to easily and intuitively navigate graphic designs by making the most important elements stand out first. Here are some ways to create an effective visual hierarchy:
- Make key information prominent through strategic use of size, color, imagery, space and placement. Larger, bolder, brighter elements naturally draw the eye first.
- Use dividers, spacing and intentional white space to clearly separate content into sections. This reduces visual clutter and defines relationships.
- Map out a logical visual flow that guides the viewer's eye through the design in the intended order. Align elements to create relationships between components.
An intentional visual hierarchy is like a road map for the viewer's eye, guiding them to what you want them to notice on a path through the design. Pay close attention to what stands out first, second, third etc. for maximum impact.
Select Quality, Relevant Images
For most designs, thoughtful image selection is just as important as color and typography. Follow these tips for choosing images:
- Select photographs and illustrations that are high quality, sharp and clear. Blurry or pixelated images will reflect poorly.
- Use original photographs and graphics when possible, and give proper attribution if using stock images.
- Pick images that are relevant to your overall message and design goals. Avoid generic or confusing imagery.
- Crop images strategically to highlight key subjects and remove any distracting background elements.
- Edit images when needed to enhance appeal - this may include adjusting lighting, color and more.
Investing in compelling, custom photographs that integrate seamlessly into your design is worth the effort and will elevate the end result. Images and graphics should enhance the overall story you want to tell.
Choose Complementary Fonts
Typography is hugely impactful in graphic design. Follow these tips for working with fonts:
- Limit your designs to 2-3 fonts at most. Too many looks cluttered and amateurish.
- Combine complementary font styles, like pairing a serif font for headers with a clean sans-serif body text.
- Ensure text is readable for the intended audience. Avoid fancy cursive and script fonts for large bodies of paragraph text.
- Maintain consistency across header styles and body text. Avoid random variations in sizes and weights.
- Consider connotations of font styles. For example, serif fonts convey tradition while sans-serif communicates modernity.
Carefully considered typography establishes credibility, directs visual flow, and enhances readability. Keep font choices simple yet strategic.
Check, Double Check and Proof Again
Before finalizing any graphic design, meticulously review all elements to catch issues before publication:
- Thoroughly proofread all text for typos, grammar errors, punctuation problems, and factual inaccuracies.
- Double and triple check that colors used match official brand guidelines, if applicable.
- Review alignment, spacing, and placement of design elements across the full design. Make adjustments for optimal flow and impact.
- If designing for digital or multi-platform use, test responsiveness across device sizes. Make sure the design adapts well.
- Ask for an outside opinion to identify any issues you may have overlooked due to over-familiarity.
Careful checking and proofing is essential for polished graphic design work. Do not skip this vital final step before publishing or printing!
Following graphic design best practices takes your visual communication to the next level.
Master principles like thoughtful color, intentional hierarchy, strong imagery, complementary typography and meticulous proofing to create professional, effective designs every time.
Paying attention to these details could be the difference between average and exceptional graphic design.