The Calculated Creative

De Stijl Graphic Design

De Stijl brought fundamental graphic design principles like grid systems, san-serif type and text-image integration into the mainstream.

De Stijl was an avant-garde art movement founded in the Netherlands in 1917.

The movement embraced an abstract, pared-down aesthetic centered on basic visual elements like geometric shapes and primary colors.

These principles deeply influenced graphic design and typography in the 20th century and continue to inspire designers today.

Characteristics of De Stijl Design

Some key characteristics that defined the De Stijl graphic design style include:

  • Use of only vertical and horizontal lines and rectangular forms. Diagonal or curved lines were forbidden. Composition was organized into geometric grids.
  • Limited color palette - usually just the primary colors red, blue and yellow. Black, white and gray were also used neutrally.
  • Heavy use of asymmetry and irregularity to create dynamism in layouts.
  • Simplicity and abstraction by reducing imagery and typefaces down to basic shapes and elemental forms.
  • Careful integration of typography and images into a cohesive whole. Text and images were blended seamlessly together.
  • Text alignment flush left or right, never centered. This gave an asymmetrical look.
  • San-serif, geometric typefaces without serifs or flourishes. Custom typefaces were often created.
  • Uppercase letters predominantly used for emphasis and unity.
  • White space and empty areas to provide visual breathing room.

This rigorous geometry and asymmetry gave De Stijl designs an instantly recognizable modernist look.

Key De Stijl Figures

The main pioneers of De Stijl graphic design were:

  • Theo van Doesburg - Founder and leader of De Stijl, he produced posters, brochures, journals and exhibition designs that embodied the movement's aesthetic. His geometric lettering, text-image integration and asymmetric layouts became quintessential De Stijl designs.
  • Piet Mondrian - Most famous for his rectangular canvas paintings divided into grids of thick black lines with primary color blocks. His rigorously abstract style came to represent the ideal of De Stijl, which influened graphic design tremendously.
  • Vilmos Huszár - As a painter and designer, he pioneered geometric, abstract typography and book design for De Stijl. He created promotional posters and designed movement journals, integrating text, shapes and images seamlessly.
  • Bart van der Leck - A trained painter, he developed elemental, abstract shapes and stylized, geometric fonts for commercial work. Designed magazine covers and advertisements integrating letters, shapes and images in the De Stijl style.

Influence on Graphic Design

De Stijl had an immense influence on graphic design in the 20th century that continues to be felt today.

Its principles of simplicity, abstraction, asymmetry and geometric order changed how typography and images were combined in layouts.

The bold geometry and laborious custom typeface designs inspired generations of designers in the modernist tradition.

The Takeaway

Elements of De Stijl can be seen throughout corporate identity, magazine and book layouts, posters, web design and more.

The movement proved that design could be both radically abstract yet clear in visual communication.

It brought fundamental graphic design principles like grid systems, san-serif type and text-image integration into the mainstream.

De Stijl's pioneering work shaped graphic design in the modern age.

Make Your Work
Suck Less

Pulling back the curtain on the creative process to help make your work a little less terrible. A 3-minute read delivered each week on Monday morning.

The Calculated Creative

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to The Calculated Creative.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.